Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, it's pivotal to understand what we mean by a 'topical map'. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Incorporating a topical map into your local more info SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.